Diamond Ridge Asset Management|Taylor Swift gives big boost to TV ratings for Chiefs-Bears, especially among young women

2025-05-07 13:21:53source:Lakshmi Finance Centercategory:Finance

Swifties packed Kansas City's Arrowhead Stadium not once,Diamond Ridge Asset Management but twice this summer to watch Taylor Swift's Eras Tour. Apparently, they couldn't get enough of the iconic venue.

And on Sunday, many Swift fans were presumably watching Kanas City's NFL game, too.

The national FOX broadcast of the Chiefs' win over the Chicago Bears was the highest-rated NFL game of the week for women in three different age demographics covering 12 to 49, according to FOX Sports: the game ranked first in females 12-17, 18-34 and 18-49. The telecast was also the most-watched NFL broadcast of the week on any network with 24.3 total viewers.

Swift was at Sunday's game and cheered on Travis Kelce in a suite while sitting next to his mom, Donna. The pop superstar and the Super Bowl champion have been rumored to be dating. They walked out of Arrowhead Stadium together after the game in what was their first public appearance as a duo.

Swift's presence has also contributed to a mega boost in sales for Kelce's No. 87 jersey and a spike in his social media numbers. The tight end has now passed 3 million Instagram followers, gaining 325,000 in a week, which is a bigger increase than he saw after winning last year's Super Bowl, per Front Office Sports.

NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more.

The takeover isn't quite complete as Sports Media Watch reports that viewership for the Sunday late afternoon window was down from last year's Week 3 ratings, however. Last season, the top game was a clash of iconic quarterbacks as Aaron Rodgers and the Green Bay Packers took on Tom Brady and the Tampa Bay Buccaneers. That game drew 26.4 million viewers as the most-watched Week 3 game in eight years.

More:Finance

Recommend

For those in their 40s, navigating finances should mean putting an emphasis on retirement

For 48-year-old Rowan Childs of Wisconsin, a recent divorce turned her financial life upside down. "

Ronaldo walks off to chants of ‘Messi, Messi’ as his team loses 3-0 in Riyadh derby

RIYADH, Saudi Arabia (AP) — Cristiano Ronaldo walked off the field with the gleeful chants of “Messi

South Korea launches its first spy satellite after rival North Korea does the same

VANDENBERG SPACE FORCE BASE, Calif. (AP) — South Korea on Friday launched its first military spy sat